Nike’s social media buzz campaign: the more you like, the more he ran
Nike created “Cheer me On”, a fun Facebook application that connects runners and their friends. Runners can invite their friends to cheer for them. Motivating cheers can be text messages photos or both. These cheers also appear on the feeds of the runners thus creating public visibility and a viral effect. On the leader board runners can track the cheers of their social network.
Some shoes are so hot, they can’t be bought. To earn a pair of exclusive Blazers, Nike & Tinie Tempah challenged London to join the #blazerhunt.
6 secret locations. 60 pairs of Blazers to be claimed. Game On, World.
HOUSE OF INNOVATION
Selfridges, one of London’s major department stores, host a retail concept shop for the athletics brand.
Fonte: psfk.com
How to use the Nike+ FuelBand to measure the health of a Twitter account
Fonte: tweetfuel.stinkdigital.com
How to spend Nike’s money!
INSPIRING!
