Dsquared2 made its debut with its first short movie entitled “The Substitutes”. The video was shot through the creative lenses of Mert Alas & Marcus Piggot, with models playing the part of bored high school students IN CLASS.
From love to bingo.
A 3D QR code that offers a daily deal is revealed by the sun’s shadow and therefore only shows up for an hour a day.
Fonte: psfk.com
The Indestructible Billboard.
EVOC a brand new backpack has hit the market designed to prevent spinal injuries by absorbing 80% of any impact to your back. To promote this, their agency Publicis, Deutschland produced a nice little experience to drive home their core product messages.
The Evoc Indestructible Billboard invited passers by in Berlin to wind up and physically give it their best shot. Every impact was instantly uploaded to their Facebook page, magnifying the reach of the campaign.
Result - a great example of a piece of activity turned around on minimal budget to achieve a large scale reach.
