Nike’s social media buzz campaign: the more you like, the more he ran
Uniqlo Dry Mesh Project.
Did you catch the Uniqlo Dry Mesh Project? You can now, and to summarise; they basically smashed through the social media noise on Pinterest this week with this innovative and cool hijack campaign.
Check it out.
Cheap, chic, and made for all:
How Uniqlo plans to take over casual fashion
read the related article here: http://www.fastcompany.com/magazine/167/uniqlo-tadashi-yanai
Fonte: Fast Company
UNIQLO WAKE UP is an innovative new social alarm app that aims to make waking up every day an enjoyable experience.
The alarm music, which is automatically created based on the weather, time, and day of the week, was co-written by 51st annual Grammy nominee Cornelius (Keigo Oyamada) and Yoko Kanno.
The app allows users to share a record of their awakening – specifically, the time, weather, and temperature at the moment they stopped the alarm – via social media (Facebook, Twitter, RenRen, Weibo).
The company created the frozen foam by cooling its Ichiban brew to 23 degrees Fahrenheit, while a machine continuously blows air into the mixture. The result is a frothy, creamy topping that is frozen and made from beer (essential, as when it melts you won’t be watering down your drink).
I LOVE JAPAN!